Marketing (plan&activator)

Tokyo, Japan · Marketing · JP expand job description ↓


At Mercari, our mission is to create value in a global marketplace where anyone can buy & sell, and we pride ourselves in taking on a challenge. We are looking for new members to join us in achieving this goal under our values - Go Bold, All for One, and Be Professional.

The Marketing Group’s mission is to create a structure for the continued growth of sales/profits and to build a mid- to long-term branding plan. Equipped with all marketing functions under the same group, what makes Mercari’s marketing unique is the ability to work towards a single goal in a multi-faceted way - from planning to execution, including TV commercials, online advertising, and even growth hacking. We are looking for someone willing to take on a combination of business and branding at Mercari’s fast pace and large scale.

株式会社メルカリでは「新たな価値を生みだす世界的なマーケットプレイスを創る」というミッションを掲げ、あらゆる挑戦をしています。「Go Bold - 大胆にやろう」「All for One - 全ては成功のために」「Be Professional - プロフェッショナルであれ」という3つのバリューのもと、ミッション達成を共に目指していける仲間を募集しています。


マーケティング機能が一つのグループ内で完結しているため、戦略から実行、TV CMからオンライン、グロース領域まで、一つの目標に向かって横断的に実行できるのが「メルカリのマーケティング」の魅力です。



▼Job Description

・Offline marketing: planning and operations for events (real-life flea markets, promotional events, etc.)

・Online marketing: setting KPIs for business strategies based off of APIs and databases, acquiring and cultivating relationships with customers

・Collaboration with partners (TV stations, advertising agencies, production companies, etc.) and managing the progress of projects

・Understanding the psychology of our target audience, creating marketing messages, and planning, formulating, and executing comprehensive marketing strategies (commercial planning/production, media selection, etc.)








▼Minimum Requirements

・Marketing practical experience using offline advertisement (TVCM, newspaper, radio etc) (over 5 years)

・Basic understanding of ad technology and practical experience using digital advertisement

・Shared belief in Mercari’s company values

・Ability to effectively convey marketing results in a way that is easy-to-understand

・Self-starter that can manage projects independently

・Experience of using Mercari (both selling and buying)

・Checking the trends of the world as well as TV and the Internet

▼Additional Qualifications

・Interest in Instagram and other trending internet services

・Experience in the marketing department of an e-commerce company

・Experience with smartphone apps or C2C services

・Experience in managing offline events













▼Contract Type


 Probationary Period: 3 months (salary same as above)



▼Work Hours

・Fixed working hours 10:00-19:00

 Flex time (core hours 12:00-16:00, 60 minute lunch)


・Annual salary, paid monthly

・Based on your experience, skills and potential

・Reviewed twice a year


・5-day work week (Sat/Sun off)

・National holidays, paid time off, summer/New Year's vacation, congratulatory leave, compassionate leave








 フレックスタイム制度あり(コアタイム:12:00~16:00 [休憩60分] )









・Health insurance

・Incentive program

・Employee stock ownership plan

・Full transportation coverage

・Custom PC

・Dual screen if needed

・Company smartphone

・Visa support

・New Employee Benefits at Mercari「mercibox













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