Online Marketing Specialist

Tokyo, Japan · Marketing · EN/JP


At Mercari, our mission is to create value in a global marketplace where anyone can buy & sell, and we pride ourselves in taking on a challenge. We are looking for new members to join us in achieving this goal under our values - Go Bold, All for One, and Be Professional.

The Marketing Group’s mission is to create a structure for the continued growth of sales/profits and to build a mid- to long-term branding plan. Equipped with all marketing functions under the same group, what makes Mercari’s marketing unique is the ability to work towards a single goal in a multi-faceted way - from planning to execution, including TV commercials, online advertising, and even growth hacking. We are looking for someone willing to take on a combination of business and branding at Mercari’s fast pace and large scale.

株式会社メルカリでは「新たな価値を生みだす世界的なマーケットプレイスを創る」というミッションを掲げ、あらゆる挑戦をしています。「Go Bold - 大胆にやろう」「All for One - 全ては成功のために」「Be Professional - プロフェッショナルであれ」という3つのバリューのもと、ミッション達成を共に目指していける仲間を募集しています。

マーケティンググループのミッションは、「売上/利益が伸び続ける仕組みを作ること」「中長期的にブランドを築いていくこと」です。マーケティング機能が一つのグループ内で完結しているため、戦略から実行、TV CMからオンライン、グロース領域まで、一つの目標に向かって横断的に実行できるのが「メルカリのマーケティング」の魅力です。圧倒的なスピード感と規模感で、ビジネスとブランディングに直結する「メルカリのマーケティング」に挑戦しませんか?

▼Job Description

・Creating new web marketing strategies

・Managing online advertising operations (listing management, management of Facebook, Twitter, and other display networks)

・Conducting ROAS/LTV analysis and other effectiveness verification

・Creating and tracking marketing-related KPIs

・Maintaining an understanding of the C2C marketplace, and the needs/trends of Mercari users



・TV CM, コンテンツ(テレビ番組等)、デジタル、リアル、SNSインフルエンサー、クーポン等、360度の包括的なマーケティングの実施





▼Minimum Requirements

・At least 1-3 years experience in SEM at a marketing firm or agency

・Work experience in marketing or a marketing-related field

・Highly skilled with numbers and logical reasoning

・Ability to effectively convey marketing results in a way that is easy-to-understand

・Basic understanding/experience with SQL

・Experience processing and analyzing data using Python, R, or other analysis tools

・Experience automating operations using third-party APIs such as Facebook's, Google AdWords', etc.

▼Additional Qualifications

・Marketing experience in the app or e-commerce industries

・Business-level English









・サードパーティのAPIを用いた自動化の実務経験(Facebook、Google AdWordsなど)





▼Contract Type


 Probationary Period: 3 months (salary same as above)



▼Work Hours

・Fixed working hours 10:00-19:00

 Flex time (core hours 12:00-16:00, 60 minute lunch)


・Annual salary, paid monthly

・Based on your experience, skills and potential

・Reviewed twice a year


・5-day work week (Sat/Sun off)

・National holidays, paid time off, summer/New Year's vacation, congratulatory leave, compassionate leave








 フレックスタイム制度あり(コアタイム:12:00~16:00 [休憩60分] )









・Health insurance

・Incentive program

・Employee stock ownership plan

・Full transportation coverage

・Custom PC

・Dual screen if needed

・Company smartphone

・Visa support

・New Employee Benefits at Mercari「mercibox













Apply for this job